CREAZEE Sprint 2: Antonella Pastore on Design Thinking, Process Modeling, and Decision-Making
Massimo Curatella (CREAZEE Sprint) and Antonella Pastore (Information Architect, Human-Centred Designer) discuss the design of complex processes with multiple stakeholders in the world of no-profits.
CREAZEE: https://creazee.com
HOSTS
Massimo Curatella: https://curatella.com
Antonella Pastore: https://www.linkedin.com/in/antonellapastore/
SUMMARY
The CREAZEE Sprint 2 session featured a conversation between Massimo Curatella and Antonella Pastore, an expert in human-centered design and information architecture. The discussion explored the power of design thinking, process modeling, decision-making, and collaboration in problem-solving. They emphasized the importance of understanding human needs to inform design objectives and technology use. The role of visual scribing or annotation was discussed, facilitating emergent ideas in conversations, but they cautioned that it has its pros and cons. A key part of their conversation was about setting a guide or agenda in qualitative interviews to cover desired topics without losing the potential for emerging ideas. They explored the value of continuous dialogue and iterative conversation, highlighting the creation of new knowledge through connections and synthesis. Antonella shared her approach to work, emphasizing collaboration and building on previous discussions, rather than duplicating work. The concept of co-creating a process map was addressed, explaining how it makes the system and its potential inefficiencies visible to everyone involved. The dialogue acknowledged the evolving nature of complex systems, and the idea of finding leverage points in a system was connected to Donella Meadows' work. Finally, the conversation touched upon managing information overload, and Antonella's strategy to apply effective filters to handle a large quantity of information.
CHAPTERS
00:01:00 Introduction and Conversation Purpose with Antonella Pastore
00:02:45 Antonella's Role as a Human-Centered Designer and Research in the tech field
00:04:42 The Relationship Between Information Architecture and Human-Centered Design
00:06:51 Journey to Human-centered Design: Antonella's Transition from information architecture to human-centered design
00:07:22 Visual Thinking vs Textual Approach
00:08:43 The Role of Visualization: Discussing Pros and Cons of visual scribing
00:09:48 The Interview Process: Generative interviews, listening and focusing on emerging ideas
00:11:27 The Role of Trust in Open Conversations
00:13:00 Continuous Conversation and Iterative Learning
00:14:52 Compounding Knowledge: Using building blocks to create networked thinking and Knowledge
00:16:40 The Potential for Collaboration through Shared Notes and Conversations
00:17:10 Enjoyment in Collaboration: Discussing the pleasure of collaborative exploration.
00:18:50 Collaborative Review: Seeing Through Each Other's Eyes
00:19:16 Differences in Synthesis and Individual Connections in Process Modeling
00:20:39 Collaboration vs Duplication: Building Upon Established Synthesis
00:21:07 Importance of Personal Reflection and Contribution to Synthesis
00:21:53 Emphasizing Connections Rather Than Redoing Work From Scratch
00:22:02 Connecting with Marco Genovesi: Unforeseen Value in Collaboration
00:23:36 The "Surprise" Factor in Research and Its Value
00:24:57 The Challenge and Implications of Identifying Inefficiencies in Business Processes
00:26:15 Prioritizing Job Satisfaction and Meaningfulness Over Efficiency
00:28:12 The Power of Co-creating a Process Map and its Role in Visual Facilitation
00:31:17 Implementing Systems Thinking in Work and Its Influence on Discovery Work
00:32:59 The Impact of Systems Mapping on Work Approach and Life
00:33:39 Systems Mapping as an Anxiety Remover
00:34:16 Visual Diagrams as Anxiety Stoppers and Their Role in Visual Scribing
00:34:50 Dealing with Information Overload and Maintaining a High Threshold
00:35:43 Developing Effective Information Filters to Cope with Overload
00:36:49 Overcoming FOMO by Establishing Strong Information Filters
00:37:15 Handling Fear of Missing Out (FOMO) in Social Media
00:38:03 The Design Thinking Paradigm and Double Diamond Method in Digital Product Design
00:38:51 Challenges of Converging in the Design Process
00:41:08 Considering Harmonization over Alignment in Organizational Design
00:42:06 Introduction to the term Orchestration
00:44:31 Benefits of Facilitation in Human-Centered Design
00:45:58 The Role of Metaphors in Decision-Making
00:47:16 Revisiting Architecture and Identifying Patterns in Design
00:48:55 The Importance of Pattern Recognition in Research
00:49:37 Reflections on the Podcast and Looking at Work Through Different Eyes
00:51:11 Closing Remarks and Future Plans
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